There’s currently no built-in way to track WhatsApp leads as conversions in Google Ads. This is a problem:-
The bottom line: if you’re not tracking conversions, you’re at a major disadvantage. Without conversion tracking it's impossible to get the best return on your ad spend.
It'd be ideal if Google and Meta made friends and allowed WhatsApp leads to be tracked as conversions.
Imagine being able to optimize your Google Ads campaigns for actual results - leads, qualified leads, ROAS, or conversion value. You’d scale confidently, knowing your ad budget was generating measurable returns.
Obviously you can track a click on a WhatsApp button. But, that click doesn't always turn into a message. And, tracking the click doesn't tell you what happened later. Did the person send a message? Were they a good fit for the business? Did they turn into a sale? How much was the sale worth?
Without knowing this you're flying blind.
Convertista lets you track leads from WhatsApp as conversions. From the first click on the button, all the way to a sale.
You'll be able to:-
Get the data you need to optimise your account.
Allocate budget to your best-performing campaigns, keywords etc.
Use automated bidding strategies like Maximise conversions, Target CPA, ROAS or Maximise conversion.
Get better quality leads by optimising for qualified leads or converted leads.
Identify sources of junk, spam or poor quality leads and other wasted ad spend.
Know exactly how much money you earned from your ad spend.
Everything you need to track WhatsApp leads as Google Ads conversions:-
Works with any website or landing page builder. If you can add a line of Javascript to your site you can track WhatsApp conversions. It won't slow your site, and it will help you get better value from your Google Ads budget.
5-minute setup. Add one line of Javascript to your website template and one https link to your Google Ads account.
Free concierge onboarding. We'll work with you to get everything set up and tested.
Track from first click to completed sale. See the full picture of every customer journey from the campaign, keyword and ad copy all the way to the final sale.
Track conversion values. Set a fixed value per conversion stage, a dynamic value for individual leads or no value if you prefer. This gives you granular insight and powers value-based bidding if you choose to use it.
Automatic upload to Google Ads. Conversion data is uploaded to your Google Ads account every day. Automatic uploading saves time and ensures accurate reporting and optimisation.
Multiple users per account. Convertista allows for as many users per account as you need. There is no extra cost for extra users.
Track different conversions for different buttons. In rare cases you might want to track different conversion actions for different pages or WhatsApp buttons. We can accommodate this.
Agency-level functionality. Agencies can manage multiple client accounts. Set up unlimited users per client for streamlined operations and scalability. We offer discounted pricing for agencies with more than 10 client accounts.
This works by prepending a reference number to WhatsApp messages sent from your site.
When you receive a message you look up the reference and click the button to record a conversion.
It's probably easier to show you. Click the WhatsApp button below to see how it works.
While it is possible to delete the reference, most of the time it doesn't happen. We get lead tracking information for > 98% of leads.
If this doesn't sound easy we'll help you to set it up and make sure everything is working as expected.
Convertista costs $49 per Google Ads account per month. We offer free setup and a 30-day trial.
If you manage more than 10 accounts as an agency or freelancer we'll give you a discounted rate. Please contact us for details.
Want to get better value from your Google Ads? Click the button below to contact us get your account set up.
